Time always demanded revolutionary diversification’s and evolutionary dynamism to look deep into the coming shadows of future to meet the accelerating demands. This is what exactly A.R. FOODS did again and became pioneer in changing the whole pattern and long process of cooked food into short cut innovation of producing instant food of premium quality. This was necessitated by emerging trends of busy life style in Pakistan. The first in a series of such innovations is Haleem with brand name of "Appeta Heat ‘n Eat Haleem", a traditional and much sought after delicacy in the sub-continent. This instant food can be prepared in 10 minutes for 3 to 8 servings. It represents two varieties of Beet and Chicken with a nourishing and tasty blend of natural ingredients. Each variety consists of two different gramage of packs.